Pusk.it CRM system

Rebranding and creation of a corporate identity for a CRM system in the field of housing and communal services.

As part of the project, I developed a new corporate identity for the program interface, internal user documentation and all promotional materials. The complexity of the project was that the housing and communal services industry in Russia is conservative, and companies are wary of innovations. Therefore, on the one hand, as part of the team, I was responsible not only for the visual component of the software product, but also for changing user interaction scenarios, creating convenient instructions and an intuitively understandable program operation for users.